Dos Pistolas Lit Seltzer

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Navigating the launch of "Dos Pistolas Lit Seltzer", a zero-calorie, cannabis-infused beverage, we embraced the client's unique vision. They were clear in their aspiration for a cartoon-character-inspired element to punctuate the logo, which added a splash of whimsy to the brand. In crafting the typography, we delved deep into the rich tapestry of Mexican and Western design languages, searching for the perfect blend. The color palette, composed of tranquil pastel hues, was deliberately curated to infuse the branding with a feeling of calm and openness, mirroring the relaxed vibe of the product itself.

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